Nielsen Online has released its rankings of U.S. search share for May (PDF). Overall search increased 20.3 percent year over year to 9.4 billion searches. Google had year over year increase of 28.2 percent and received 63.2 percent of searches. Yahoo had a year over year increase of 22.3 percent and received 17.2 percent of searches. Microsoft had a year over year decrease of 14.6 percent and received 9.4 percent of searches.
Category: Yahoo
April U.S. Search Share Results
Nielsen Online today released its rankings of U.S. search share for April (PDF). Overall search increased 4.4 percent year over year to 8.6 billion searches. Google had year over year increase of 7.8 percent and received 64 percent of searches. Yahoo had a year over year decrease of 2.8 percent and received 16.3 percent of searches. Microsoft had a year over year increase of 7.2 percent and received 9.9 percent of searches.
Yahoo Increases Share of US Search-Ad Revenue in Q1
Yahoo increased it share of US search-ad revenue to 19.3 in the first quarter of 2009, up 1 percent from the year ago period, according to search marketing firm Efficient Frontier. From the year ago period, Google dropped .9 percent to 72.3 percent and Microsoft dropped 1 percent to 3.5 percent. Google had a click-through rate (CTR) of 2.38 and cost per click (CPC) of 54 cents in the first quarter of 2009, Yahoo CTR of 1.16 and CPC of 42 cents, and Microsoft CTR of 2.19 and CPC of 52 cents. The data is based a subset of Efficient Frontier clients and is comprised of over 84 billion impressions and 785 million clicks.
Google’s U.S. Search Share Reaches New High and Yahoo’s Reaches New Low
Nielsen Online today released its rankings of U.S. search share for March (PDF), with overall search increasing 16.7 percent year over year to 9.5 billion searches. Google had a year over year increase of 27.6 percent and received 64.2 percent of searches. Google’s had it highest percentage of searches ever, surpassing November of last year when it received 64.1 percent. Yahoo had a year over year increase of 1.7 percent and received 15.8 percent of searches. Yahoo’s percentage of searches was lower that 16 percent for the first time in the last two years and was 6.1 percentage points lower than it highest percentage in the last two years. Microsoft had a year over year increase of 0.3 percent and received 10.3 percent of searches.
February U.S. Search Share Results
Nielsen Online yesterday released its rankings of U.S. search share for February. Overall search increased 10.1 percent year over year to 8.5 billion searches. Google had year over year increase of 19.2 percent and received 63.5 percent of searches. Google’s percentage of searches was it’s second highest reported by Nielsen Online, only surpassed by November of last year when it received 64.1 percent. Yahoo had a year over year increase of 4 percent and received 16.7 percent of searches. Microsoft had a year over year increase of 2.4 percent and received 10.4 percent of searches.
Google Dominates Mobile Search According to Report
Google received 97.49 percent of global mobile searches in February according to a report by Net Applications. Yahoo received 2.03 percent, Ask.com received .21 percent, MSN received .07 percent, and others received the remaining .20 percent.
Yahoo Adds Ad Scheduling and Demographic Targeting To Search Advertising
Yahoo today announced that they would be adding ad scheduling and demographic targeting to their search advertising service in March. With ad scheduling Yahoo will support varying bids based on what time of day and day of the week ads will run, which Google and Microsoft already support in their search advertising products. With demographic bidding Yahoo will support varying bids based on age and gender of searchers, which Microsoft already supports. In addition, Yahoo has added the option to show display advertising on the Yahoo Network targeted to users who performed searches on Yahoo for a given keyword.
Yahoo Adds Image and Video to Ads in Search Results
Yahoo has started a new advertising service that displays image, video, and other ads formats to the paid listings on search results pages. The services supports displaying images and video, text input boxes for searching for specific products or finding a store location, additional text links to relevant page, and brand logos. The Rich Ads for Search service is currently only available by invitation. According to a New York Times article, Yahoo is charging a monthly fee for the service. Yahoo claims that small group of advertisers that tested the service in fourth quarter of 2008 “saw click-through rates rise by as much as 25 percent” and improved conversion rates.
Search Engines Announce New Tag To Reduce Duplicate Content Issues
Google, Yahoo, and Microsoft have announced support for a new tag to help reduce duplicate content issues. One source of duplicate content is when the same web page can be accessed from multiple URLs. The new canonical link tag specifies what is the preferred URL for the webpage. While search engines will use this as strong hint, they will use algorithmic mechanisms to compare the URLs to deal with improper use or abuse of the tag. The URL must be on the same domain, but can be on a different subdomain and can use relative or absolute URLs. The tag should be in the following format: <link rel=”canonical” href=”http://www.example.com” /> and should be placed in <head> section of the webpage. Google currently supports the tag, Yahoo says that it will implement support “over the coming months”, and Microsoft says that it will provide “full support in one of our upcoming releases.”
January U.S. Search Share Results
Nielsen Online today released its rankings of U.S. search share for January. Overall search increased 27.5 percent year over year to 9.5 billion searches. Google had year over year increase of 40.8 percent and received 62.8 percent of searches. Yahoo had a year over year increase of 8.7 percent and received 16.2 percent of searches. Microsoft had a year over year increase of 18.3 percent and received 11.2 percent of searches.