Microsoft will begin a U.S. television campaign this evening to promote Bing, which was also officially launched today. The first ad will promote that users currently experience “search overload,” getting too much information and not the answers they need. Several weeks later a second set of ads will begin running which will dramatize “what it would be like if people had to talk to their partners or friends the way they do to a search engine” according to a News.com article. News.com also reports that next month Microsoft begin running ads that promote specific types of searches, such as travel search and that Microsoft will also be promoted Bing with online ads. Microsoft has been reported to be spending around $100 million on the ad campaign.