Google has announced that businesses will be able to see data on how users are interacting the listing for their location(s) in Google Maps and Google Search. The data includes how many times listing in appeared in a Google Search or Google Maps Search, how many times users interacted with the listing, what queries lead searchers to the listing, and, when users request direction to a location, the zip code of their starting location. The type of interactions that Google provides data are clicking for more info on Google Maps, driving directions, and clicking on the link to businesses’ website. The data, which can be displayed for specified date ranges, is available in Google’s Local Business Center. Data is currently available for the last month and new data will be added daily. Google already provides search data for websites through their Webmaster Tools. Businesses that are not already signed up for the Local Business Center, can claim their location or, if the are not already listed, add their location at http://www.google.com/lbc.