Google today announced the option to target ads to phones with full (HTML) Internet browsers in AdWords advertising system. Currently only the iPhone and the T-Mobile G1 are supported, but according to a post on the Inside Adwords blog, as additional devices enter the market they will be available to target. The new targeting option supports advertising on searches as well as text and image ads on the Google content network. Google already provides the option to target advertising to phones using WAP browsers.