Google has released a new keyword tool that uses search data relevant to a specific site to provide keyword suggestion for advertising and other purposes according to a post on the Inside AdWords blog. The tool looks at a site’s pages and then identifies “keywords that potential customers are searching on to find your products or services.” The tool lists how many searches the keyword receives as well as the amount of competition and suggested bid for that keyword in Google’s AdWords search advertising program. While the tool is designed to work with AdWords, the tool can be used without and AdWords account. The tool currently provides data for United States and United Kingdom, but will expand to additional languages and countries in the “near future” according to Google.