eMarketer projects the growth in U.S. online advertising will slow in 2009 according to a article by Adweek. Spending in 2008 is projected to be 24.9 billion dollars, an increase of 17.5 percent, and spending in 2009 is projected to be 28.5 billion dollars, an increase of 14.4 percent. Spending is projected to again grow 17.5 percent in 2010, reaching 33.5 billion dollars. The projected growth is expected to exceed 20 percent, for the first time since 2007, in 2011 with spending projected to be 40.5 billion dollars.