NebuAd Suspends Controversial Advertising Technology

The Washington Post reports that NebuAd has suspended it controversial advertising technology. The technology uses deep-packet inspection to monitor all unencrypted traffic through an internet connection to gather information to target adds. Publicity, including an inquiry by the U.S. House Energy and Commerce Committee, led to ISP’s participating with NebuAd to suspend their use of the technology. In an email to the Post company spokeswoman Janet McGraw indicated that the company was looking to channels other than ISPs to deploy the technology. Earlier in the week, the company announced the CEO Bob Dykes was stepping down from that post.

Leave a Reply

Your email address will not be published.