AOL’s Platform-A Introduces Affiliate Marketing for Widgets

AOL’s Platform-A has linked up two of recent acquisition to introduce affiliate marketing into widget ads, which AOL claims is a “first-of-its-kind solution” according to their press release. The new service combines services of widget creation and analytics technology company Goowy and affiliate marketing network buy.at, both acquired by AOL in February. The service provides publishers with a gallery of advertiser-generated widgets to place on their site, which users can grab and distribute. The publisher earns revenue from the sales drive by the widget. The first announced advertiser is Ticketmaster.com; with a widget that can be tailored promote specific Ticketmaster events.

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