Yahoo has partnered with LucidMedia to add categorization technology to Yahoo’s Right Media Exchange according to an article by CNET News. Using LucidMedia’s Clicksense contextual advertising engine to categorize publisher’s advertising inventory into more than 60 vertical categories, such as automotive, finance, and sports. In as statement, Right Media’s general manager Bill Wise claimed that the “technology will significantly help increase the prospective yield of a publisher’s available inventory and improve an advertiser’s ability to contextually target ads to relevant content and categories through the Right Media Exchange.”