In an interview with the New York Times Bits Blog, the director of the Federal Trade Commission’s bureau of consumer protection Lydia Parnes said that she support self regulation of online advertising. Parnes is concerned that any legislation would be based “taking a snapshot of the way the market works at a specific time,” and would be quickly outdated by pace of change in online advertising. She also questioned how much consumers understand the connection between tracking and relevant advertising, saying: “If you ask people whether they want to be trace when they are online they generally say they do not. But if you ask them whether they want a free Internet they say yes. And if you ask them if they want relevant advertising, they say yes.” She also said that she felt that the FTC could be very persuasive in getting companies to follow general principles that the FTC proposes without requiring legislation.